Sweet dreams are made of these. 🤍

The evolution of a custom PR event invite: a fortune cookie saga. 🥠

I was super curious about what would happen if I ever got the chance to design custom invites for an event—and then I got the call. Bobbery Amsterdam had a PR event coming up and needed 60 invites.

60 invites! So I thought: how cool would it be if I could make them sustainable? I also really wanted to engage all the senses.

I put on my Pippi Longstocking pants—‘I haven’t done it before, so I think I can’—and created an edible invite in a reusable box. A fortune cookie giving guests a glimpse into their foreseeable future.

In my search for the perfect recipe, I ended up at the pastry department of Hotel Okura, where the chefs shared their secrets with me. Spent about 27 hours baking and this is the result. ❣️

What an adventure. Very grateful for this one.

It’s a wrap.

Had a little wrapping party on my own. 60 boxes. Custom Wraps. The whole shabang. What a challenge. I had a blast.

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Adventure forecast - for Alex