Daily reminder to Just Do It.

This work is a tribute to Virgil Abloh and his way of thinking. His practice moved fluidly between architecture, fashion, art and music, continuously questioning how meaning is constructed through context, language and material.

Abloh’s reinterpretation of Nike’s iconic forms, particularly his use of quotation marks and typographic intervention, revealed how subtle shifts in framing can transform perception. That strategy became the starting point for this piece.

The work reinterprets the typography of “AIR” from the Nike Air VaporMax, isolating and repositioning the letters as a suspended statement in the studio window. Detached from product and branding, the word becomes an open prompt. A daily reminder. An imperative without command.

The frame is welded steel, painted matte black. The letters are cut from plexiglass and coated in black glass paint, balancing transparency and opacity. Industrial material is used to hold a fragile instruction.

The piece functions as both object and signal. Visible from inside and outside the studio, it operates as a quiet discipline: to act, to make, to begin.

Material: steel, plexiglass, glass paint
130 × 35 × 2.5 cm