Custom Sculptural Art That Captures Your Most Meaningful Moments.

The Story Behind Custom Ode

For years, I worked as a creative director in Amsterdam's nightlife world with my company De Nachtvlinders — The Nocturnal Butterflies.

Then, on a spontaneous date to Paris, everything changed.

Wandering through Deyrolle — a poetic antique shop in the 7th arrondissement — I saw a beautiful butterfly on the top floor. In that moment, I had a vision: A butterfly, coming out of a Pilot fineliner.

When I got home, I had to bring that vision to life. It became my first ode — not a commission, but something personal. Pure. A seed.

That seed became Custom Ode.

Now, over 33 Odes later, I create artworks that honor what matters most: your story, your vision, your emotional world — translated into art.

My first Ode. An Ode to the concepts I wrote for my company ‘De Nachtvlinders'.

The place where I found the butterfly, that became the beginning of Custom Ode. A hidden little gem called Deyrolle on the top floor of a magical shop in the 7th district of Paris.

An Ode to my personal metamorphosis.

Exhibitions.

  • When I just started Custom Ode, I got invited to take part in Art Festival Heusden. The theme was "HEAD" and I made a self portrait and a collection of smaller metal wire portraits.

    They gave me my own little windmill, for the whole weekend, and I filled two floors with my work.

    My self portrait:

    https://www.customodes.com/customode/my-life-under-the-loupe

    The Art Festival:

    https://artfestivalheusden.nl/joanna-toetenel/

  • Bunker Exhibition No 46.

    The Shadow Has Two Faces.

    July 8th till July 24 ‘22.

    I took visitors on a trip through my life. Past and present and showed them how I became me. From being born a Jehovahs Witness to breaking free, discovering the world and my place in it.

    I filled three rooms in a World War II bunker, hidden in a lovely rose garden in the Westbroekpark of The Hague.

    https://www.customodes.com/customode/bunker-exhibition-no-46

    https://dewaterkant.nl/bunkerexposities/

  • Artist Casper Strietman showcased his series on the missing nightlife culture in Amsterdam clubs during Covid at Singel 84 in Amsterdam. I was invited to display my portraits, resulting in a blend of dynamism and calmness.

    Duration: 1 month

  • Pop-up gallery in de Pijp, Amsterdam, with artists '' Marc Amsterdam' and 'Nathalie Soetens'.

    Duration: 1 week

  • https://www.whatishappeninghere.com/

    Self portrait and a collection on display.

    Duration: 2 years

Your Story

Sometimes there are moments that hit you, moments that you don’t want to forget. They give you chills, they make you sparkle and bring a smile to your face.

These moments can be life-changing milestones or just simple small things you never want to forget - moments in life that should last forever.

Why not make those moments more than just a memory but create them an ode?

With Custom Ode we do just that, we make moments last forever. No-one likes it when the party ends right?

Well, that feeling, is exactly what the contemporary art pieces by Custom Ode encapsulate.

Giving you the feeling that your personal special life-changing moments never have to end.

A Custom Ode is the perfect personal and custom gift to celebrate a birth or the start of something new but also to celebrate a lasting friendship, to give an ode to someone’s passion or, well,  anything worth capturing.

A Custom Ode is a bespoke work of art — created from your story, your emotions, your message.

I make sculptural pieces that celebrate love, mark a milestone, or honour a legacy. Each one is crafted through deep listening and emotional insight.

“How it works”

Step 1 — Let’s talk
We start with a short conversation. You don’t need to know what it should look like — just what it should mean.

Step 2 — I create
Using your story as a starting point, I design and craft a one-of-a-kind artwork. Every material, detail and dimension is chosen with intention.

Step 3 — You receive
Your Ode is delivered with care, ready to be unveiled — privately or with ceremony. The moment is yours.

Some of my commissions for clients.

‘Echoes of Glory’

Commission: birthday gift

Subject: create a custom art piece for a wife and mother who was about to turn sixty, and who has a great passion for her horses and riding dressage.

Most important take aways: they love ancient greek art - bronze - nothing too vague, or abstract

Result: I translated the bond between her and her horses into a bronze geometric airy sculpture, that holds 8 elements from the environment where she goes horse riding.

8 stands for eternity, as I wished her endless fun and adventures for the years to come. The fragments create a feeling for her like she looking at a memory, whilst also looking at the space she is in. I used fragments, with the four elements: air-water-fire-earth.

Material: bronze, transluscent art prints

Measurements: 75 x 63 26 cm

‘A Family Affair’

Commission: 5 year wedding anniversary

Subject: A travel-loving and burgundy couple, married for five years. The friends asked me to bring an Ode to their life together.

Most important take aways: the love for work-travel-party-family

Result: I made them a family crest.

The marble foot, is symbol for the earth (view from the moon and back :-)), as they like to see as much of the world as possible.

Out of the foundation comes a pen that tells the rest of their story. I chose a knife and a fork, as they own 9 restaurants and he’s a chef. It crosses each other, because they are opposites, but stronger together.

The cutlery, has five points, that stand for the five members of their family and the years of marriage. The fork has four and the knife has one and they stand for the elements that make their relationship to a succes.

Material: steal, marble, glass paint

Measurements: 21 x 30 cm

‘The tree of the nightlife’

Commission: birthday gift

Subject: entering a new phase in his life and closing the door on his nightlife chapter in which he had a prominent role with his bar and club, it was about time to look back and give it the place it deserves.

Most important take aways: creating space for feeling proud-looking backand looking forward.

Result: It became a tree of life, with slides projecting memories of the way they were. He can play with the memories and switch them up, thus changing the projection of the lamp and creating new memories while doing so.

Material: I used wood from an Amsterdam stone beech in combination with glass, brass and metal as he is born and bred in Amsterdam, but loves nature in combination with industrial vibes.

Measurements: 94 x 12 cm

Each Ode is one-of-a-kind
Pricing reflects the time, research and emotional depth poured into every piece.

✧ First Touch Odes: €95–250
✧ Signature Odes: from €950
✧ Legacy Pieces: from €7,500

Want to learn more?
[View the Commission Guide →]

Let’s explore your story.

I only take on a limited number of commissions per month — so each Ode gets the space it deserves.

✧ Book a free 20-minute discovery call
✧ Or share your idea via email — I’ll get back to you personally